SmartPricing™ Executive Briefings

Executive Briefings are a series of short papers (500-700 words) specifically written for busy executives. What are the cultural impacts of pricing? What about pricing new offerings? These topics, and others, have been suggested by business leaders and are listed below. Just browse the list.

You are welcome to download, copy and distribute these as you wish. Our only request is that you honor our copyright and give credit where credit is due.

Have a topic for us? Just send an e-mail and we will respond. Send your comments, questions and topic ideas to: Executive Briefings.

Enjoy,

Jerry Dozoretz

• The 7 Principles of Smart Pricing™
  
  
• SmartPricing™ in a Tough Economy
  Tips for Protecting Earnings and Reducing Risk in a Difficult Business Environment
  
  
• The SmartPricing™ Process:
  How to make better price decisions, make them consistently and overcome implementation barriers
  
  
• The Cultural Impact of Pricing Practices:
  How poor pricing saps the energy of your people and what you can do about it
  
  
• Risk and Reward in Pricing New Offerings:
  You never have a second chance to make a first impression
  
  
• The PriceMaster™ Audit Summary of Findings & Conclusions
  SampleSurveys Gathered at Pricex 98
  
  
• Smarter Pricing is Not Rocket Science:
  The Four Core Elements of SmartPricing™ Analysis
  
  
• Ethical and Legal Issues in Pricing:
  Why value based pricing is simply the right thing to do
  
  
• Testing Price Strategies in the 21st Century:
  How to lower costs, reduce risk and gain competitive advantage