We help businesses

• Produce high impact workshops, seminars and executive retreats

• Develop value driven strategies and business plans that get funding and deliver performance results

• Facilitate utilization of tools, processes and systems to improve sales and marketing decision making in

  • Diagnosing sales and marketing problems
  • Reallocating sales and marketing investments to improve ROI
  • Analyzing the value of products or services to customers
  • Targeting the right customer segments
    
    

• Facilitate implementation of strategic initiatives by
  • Developing leadership startegies
  • Uniting leadership teams
  • Building organizational support

Our consulting team can work with yours to improve market and financial performance through smarter pricing. Typical consulting interventions fall into one of three categories:

• Responding to Competitor or Economic Threats
• Improving Strategic and Financial Performance
• Creating High Performance Revenue Engines

  Responding to Competitor or Economic Threats

During a seasonal slowing of demand, your competitor has dropped their price by 13% to maintain volume. Several of your customers are threatening to switch if you don't match the price cut. Your top management team is divided. What are your options for action? What opportunities and threats are inherent in each? What is the financial impact of the alternatives? What risks must be considered? What is your competitor's likely response given the actions you propose to take? We can help you sort through your options to make the best decisions. And we will stand by your side through implementation as competitive dynamics unfold.

Improving Strategic and Financial Performance

There are many opportunities to improve both strategic and financial performance through pricing initiatives. Here are a few:

1. Identify the profit maximizing price structure and strategy for new product or service launch.
2. Maintain a profit maximizing price structure and strategy across the product class life cycle and through the technology adoption cycle.
3. Utilize segmentation, bundling and price positioning strategies to differentiate offerings for target markets, simultaneously maximizing value received by the customer and price capture by the firm.
4. Implement pricing strategies to achieve business objectives despite implementation hurdles, e.g. channel complexity and conflicts.
5. Use strategic pricing to optimize the market and financial performance of a business strategy.
6. Estimate profit opportunities and risks associated with a change in pricing strategy and structure.

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