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Processes and Tools

Market Learning     

Use Value Web, Value-in-Use, Value Map, Share of Wallet and Value Hierarchy Analyses to:

  • Configure the offering in light of existing operational and competitive realities in the marketplace.
  • Determine the economic and perceived value of the offering to customers.

Use Tradeoff Analyses to:

  • Increase customer satisfaction and demand by tailoring the offering to customer requirements.
  • Increase ROI by measuring price elasticity and managing price for profit maximization.

Use Competitor SPECS Analysis to:

  • Evaluate competitor strengths and weaknesses.
  • Infuse product/market management and development as well as sales force with ongoing understanding of critical changes in competitive landscape

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Market Leaders Group, LLC, 10937 East Wesley Place, Suite 200, Aurora, Colorado 80014-1744 Telephone: 303-695-0909
Copyright 2006, Market Leaders Group, LLC. All Rights Reserved.