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Processes
and Tools
Market
Learning 
Use Value Web, Value-in-Use, Value Map, Share
of Wallet and Value Hierarchy Analyses to:
- Configure
the offering in light of existing operational and competitive realities
in the marketplace.
- Determine
the economic and perceived value of the offering to customers.
Use Tradeoff Analyses to:
- Increase
customer satisfaction and demand by tailoring the offering to customer
requirements.
- Increase
ROI by measuring price elasticity and managing price for profit maximization.
Use Competitor SPECS Analysis to:
- Evaluate
competitor strengths and weaknesses.
- Infuse product/market
management and development as well as sales force with ongoing understanding
of critical changes in competitive landscape
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Market
Leaders Group, LLC, 10937 East Wesley Place, Suite 200, Aurora, Colorado
80014-1744 Telephone: 303-695-0909
Copyright 2006, Market Leaders Group, LLC. All Rights Reserved.
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