MLG Telecomm Case Study

MLG Solutions: Multifaceted, Targeted, Effective

MLG consultants have generated results for companies across a wide spectrum of industries.

MLG is especially adept in situations involving high implementation risk:

Responding to market, technological or competitive threats
Agreeing on business vision or strategy
Selecting target markets or product development priorities
Redirecting the sales force or changing channel approaches
Implementing price changes

Use Competitive Data To Hone In On Targets

The vice president of sales of a multinational telecommunications firm lost three successive bids, valued in excess of $100 million each, to a dominant competitor. The company had a demonstrably superior product but was challenged by the CEO to either perform or abandon the $3.2 billion market opportunity.

MLG Solution: Devise a strategy based on an understanding of the competitor's weaknesses and the firm's relative advantage. Focus the business development team on the most favorable target markets.

Results: The division CEO approved the targets and increased human resources and budgets necessary to out maneuver the competitor. The division won three of the next four bids and the vice president was promoted.

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	MLG Solutions: Multifaceted, Targeted, Effective MLG consultants have generated results for companies across a wide spectrum of industries. MLG is especially adept in situations involving high implementation risk: Responding to market, technological or competitive threats Agreeing on business vision or strategy Selecting target markets or product development priorities Redirecting the sales force or changing channel approaches Implementing price changes Use Competitive Data To Hone In On Targets The vice president of sales of a multinational telecommunications firm lost three successive bids, valued in excess of $100 million each, to a dominant competitor. The company had a demonstrably superior product but was challenged by the CEO to either perform or abandon the $3.2 billion market opportunity. MLG Solution: Devise a strategy based on an understanding of the competitor's weaknesses and the firm's relative advantage. Focus the business development team on the most favorable target markets. Results: The division CEO approved the targets and increased human resources and budgets necessary to out maneuver the competitor. The division won three of the next four bids and the vice president was promoted. Printer Friendly Version Return to Previous Page




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