MarketLeadersGroup LLC
Market
Leaders Group Cases :
Solutions and Results
Cracked
a $3.2B Telecomm Market
Through intensive competitor analysis and implementation of a value driven sales & marketing strategy. After losing 3 bids in a row to a dominant competitor, a leading telecomm firm targeted markets where it could demonstrate its offering had superior value to the customer. The result: the firm won 3 of the next 4 bids, valued at $300 million.
Sales
force effectiveness gets big boost
The CEO of a $150M software firm was dissatisfied with sales performance. MLG investigated factors adversely impacting productivity, modeled the ROI of an investment in improvement, and made recommendations that have been implemented. After 1 year, sales are up 30%, profits 50%
Product
support infrastructure improvements power launch of new offering
Major industrial manufacturer with relatively low market share, asked MLG to help it install processes in support of its superior products to improve its market performance. MLG ran diagnoses on its historical processes, identified gaps in parts and service availability and helped install improved supporting infrastructures to enhance its new offering. The result: the firm launched with markedly improving success as it continues to upgrade its product support capabilities.
Improved
Profitability and Positioning of a $650M IS Firm
Through implementation of a value driven sales and marketing strategy.
Closed
Profit Gaps for Major Financial Enterprise
By uniting marketing, sales, finance and executive leadership behind a strategic pricing initiative, an information services firm anticipated significant resistance to a vital worldwide re-pricing initiative. Through focused, feedback-driven implementation planning, the rollout was successful.
Telecomm
Startup Makes Exceeds Plan
Through a value driven strategy and business plan this telecomm startup exceeded plan by targeting a customer group under-served by the industry leaders and offering them the right products and services at the right prices. Four years later, revenues = $30M per month.
$100M
Software Firm on Plan to Triple Earnings
By evaluating the drivers of sales effectiveness and making selected investments in sales support and technology.
Achieved
$80M Profit Increase for Telecomm SBU
By aligning product and sales efforts with the needs of selected target markets.
Increased
Chemical Firm Sales by $60M
Through implementation of a value driven sales and marketing strategy.
Closed
Profit Gaps for Major Financial Enterprise
Through intensive, high impact workshops on value driven strategy.
$20B
Insurance Firm Improves Profits
By implementing value driven strategies that rationalized products and markets and focused on profitable segments.
Workshops
yield SBU gap fillers
Business units within a major financial services firm projected a gap between target profitability and forecast actual results. Through intensive, results focused workshops; leadership teams identified and planned activities to improve operating performance, filling the gap.
Market
Leaders Group, LLC, 10937 East Wesley Place, Suite 200, Aurora, Colorado
80014-1744 Telephone: 303-695-0909
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