Solutions and Results

Market Leaders Group Cases :
Solutions and Results

Through intensive competitor analysis and implementation of a value driven sales & marketing strategy. After losing 3 bids in a row to a dominant competitor, a leading telecomm firm targeted markets where it could demonstrate its offering had superior value to the customer. The result: the firm won 3 of the next 4 bids, valued at $300 million.

Sales force effectiveness gets big boost

The CEO of a $150M software firm was dissatisfied with sales performance. MLG investigated factors adversely impacting productivity, modeled the ROI of an investment in improvement, and made recommendations that have been implemented. After 1 year, sales are up 30%, profits 50%

Product support infrastructure improvements power launch of new offering

Major industrial manufacturer with relatively low market share, asked MLG to help it install processes in support of its superior products to improve its market performance. MLG ran diagnoses on its historical processes, identified gaps in parts and service availability and helped install improved supporting infrastructures to enhance its new offering. The result: the firm launched with markedly improving success as it continues to upgrade its product support capabilities.

Improved Profitability and Positioning of a $650M IS Firm

By uniting marketing, sales, finance and executive leadership behind a strategic pricing initiative, an information services firm anticipated significant resistance to a vital worldwide re-pricing initiative. Through focused, feedback-driven implementation planning, the rollout was successful.

Closed Profit Gaps for Major Financial Enterprise

By uniting marketing, sales, finance and executive leadership behind a strategic pricing initiative, an information services firm anticipated significant resistance to a vital worldwide re-pricing initiative. Through focused, feedback-driven implementation planning, the rollout was successful.

Telecomm Startup Exceeds Plan

Through a value driven strategy and business plan this telecomm startup exceeded plan by targeting a customer group under-served by the industry leaders and offering them the right products and services at the right prices. Four years later, revenues = $30M per month.

$100M Software Firm on Plan to Triple Earnings

By evaluating the drivers of sales effectiveness and making selected investments in sales support and technology.

Achieved $80M Profit Increase for Telecomm SBU

By aligning product and sales efforts with the needs of selected target markets.

Increased Chemical Firm Sales by $60M

Through implementation of a value driven sales and marketing strategy.

$20B Insurance Firm Improves Profits

By implementing value driven strategies that rationalized products and markets and focused on profitable segments.

Workshops yield SBU gap fillers

Business units within a major financial services firm projected a gap between target profitability and forecast actual results. Through intensive, results focused workshops; leadership teams identified and planned activities to improve operating performance, filling the gap.

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	Market Leaders Group Cases : Solutions and Results Cracked a $3.2B Telecomm Market Through intensive competitor analysis and implementation of a value driven sales & marketing strategy. After losing 3 bids in a row to a dominant competitor, a leading telecomm firm targeted markets where it could demonstrate its offering had superior value to the customer. The result: the firm won 3 of the next 4 bids, valued at $300 million. Sales force effectiveness gets big boost The CEO of a $150M software firm was dissatisfied with sales performance. MLG investigated factors adversely impacting productivity, modeled the ROI of an investment in improvement, and made recommendations that have been implemented. After 1 year, sales are up 30%, profits 50% Product support infrastructure improvements power launch of new offering Major industrial manufacturer with relatively low market share, asked MLG to help it install processes in support of its superior products to improve its market performance. MLG ran diagnoses on its historical processes, identified gaps in parts and service availability and helped install improved supporting infrastructures to enhance its new offering. The result: the firm launched with markedly improving success as it continues to upgrade its product support capabilities. Improved Profitability and Positioning of a $650M IS Firm By uniting marketing, sales, finance and executive leadership behind a strategic pricing initiative, an information services firm anticipated significant resistance to a vital worldwide re-pricing initiative. Through focused, feedback-driven implementation planning, the rollout was successful. Closed Profit Gaps for Major Financial Enterprise By uniting marketing, sales, finance and executive leadership behind a strategic pricing initiative, an information services firm anticipated significant resistance to a vital worldwide re-pricing initiative. Through focused, feedback-driven implementation planning, the rollout was successful. Telecomm Startup Exceeds Plan Through a value driven strategy and business plan this telecomm startup exceeded plan by targeting a customer group under-served by the industry leaders and offering them the right products and services at the right prices. Four years later, revenues = $30M per month. $100M Software Firm on Plan to Triple Earnings By evaluating the drivers of sales effectiveness and making selected investments in sales support and technology. Achieved $80M Profit Increase for Telecomm SBU By aligning product and sales efforts with the needs of selected target markets. Increased Chemical Firm Sales by $60M Through implementation of a value driven sales and marketing strategy. $20B Insurance Firm Improves Profits By implementing value driven strategies that rationalized products and markets and focused on profitable segments. Workshops yield SBU gap fillers Business units within a major financial services firm projected a gap between target profitability and forecast actual results. Through intensive, results focused workshops; leadership teams identified and planned activities to improve operating performance, filling the gap. Printer Friendly Version


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